How to Turn Your Website Into Social Media Posts

Your website already holds most of what you need for a month of social media posts. Product pages explain what you sell. Your FAQ answers the questions customers ask. Reviews show proof. The job is to cut that material into short, visual pieces that fit each platform.

This guide shows how to do it in six steps, with a table that maps each kind of page to the posts it can become. It works by hand, and it works faster with an AI tool that reads your site for you.

Key Takeaways

• Start with three page types: product or service pages, FAQ answers and customer reviews. They turn into posts most easily.
• One good page can become three posts: a single image, a carousel and a short video.
• Rewrite for the feed: lead with the customer's problem, not your page heading.
• Check every AI-made image against the real product, and only use reviews you have permission to share.
• Plan the posts as a series, so a month of content can come from one planning session.

In this guide:

• Why start from your website?
• Step 1: List the pages worth posting
• Step 2: Map each page to post formats
• Step 3: Rewrite for the feed, not the page
• Step 4: Design posts for Instagram's formats
• A worked example: one product page, three posts
• Step 5: Turn the map into a calendar
• Step 6: Check what worked
• How do AI tools turn a website into posts?
• Common mistakes to avoid
• Frequently Asked Questions
• Next step

Why start from your website?

Your website is the most accurate description of your business that exists. You chose the words, checked the prices and answered the real questions. Posts built from it are specific, and the aim of every post is to give people a reason to stop scrolling.

Starting from a blank prompt does the opposite. If you ask any AI tool to "write a post for my bakery", you get a post that could belong to any bakery. If you give it your sourdough page, your opening hours and a review that mentions the crust, you get a post about your bakery.

There is a second benefit. Posts that match your website also keep the click-through consistent: the offer, tone and look people saw in the feed continue on the page.

Step 1: List the pages worth posting

Open your site and list every page that answers "what do you sell, how does it work, why trust you". Skip legal pages and anything outdated.

A typical small business site has six useful groups:

1. Product or service pages, one per offer.
2. The FAQ or help pages, one answer per question.
3. Reviews, testimonials and case studies.
4. The about page: who you are, why you started, how you work.
5. Pricing and offer pages: plans, bundles, current deals.
6. Blog posts or guides, if you have them. These are covered in detail in how to repurpose blog posts for social media.

Put them in a simple spreadsheet with one row per page and a column for the main point of each.

Step 2: Map each page to post formats

Each type of page fits some formats better than others. Use this table as a starting map.

A small shop with 10 products, 12 FAQ answers and 8 reviews already has material for about 90 posts (30 sources, three formats each). You will not use them all, but you will not run out.

Step 3: Rewrite for the feed, not the page

Website copy is written for someone who already chose to visit. Social copy is written for someone who is scrolling past. Change three things:

• Lead with the problem. A page heading like "Our Services" becomes "Still doing your books on a Sunday night?"
• Cut to one idea per post. A product page that lists six features becomes six posts, or one carousel with a slide per feature.
• End with one action. Save this, send it to a friend, reply with a question or visit the link in bio.

Keep your facts exactly as they are on the site. Prices, ingredients, sizes and hours should match word for word, so customers never see two different prices for the same thing.

If you have not written down how your brand sounds, our brand voice guide template helps you do it in an hour.

Step 4: Design posts for Instagram's formats

Format matters as much as words. Two Instagram details are worth knowing before you design anything:

• Carousels have been able to hold up to 20 photos or videos since August 2024, up from 10 (MacRumors, August 2024). We suggest 5 to 10 slides for most stories, so each slide earns its swipe.
• The profile grid has shown posts as vertical rectangles instead of squares since January 2025, so square images are cropped on your profile (Engadget, January 2025). We suggest a 3:4 design, which shows in full on the grid; with 4:5, keep text away from the left and right edges.

Use the same colours, fonts and logo placement on every post. If you have not written those rules down yet, our guide to brand consistency on social media has a simple checklist.

A worked example: one product page, three posts

Here is how one page becomes three posts. The business is a fictional neighbourhood bakery, and the page is its sourdough product page, which says the loaf is fermented for 36 hours, baked every morning at 6, sold out by noon on Saturdays, can be reserved by message and costs $9. The site lists opening hours of 7 a.m. to 2 p.m.

• Single image post. Photo: the loaf cut open, crumb facing the camera. Caption: "36 hours of patience in every slice. Baked at 6, usually gone by noon on Saturdays. $9."
• Carousel, six slides. Cover: "Why our sourdough takes 36 hours." Slides two to five: the starter, the long rise, the 6 a.m. bake, the crust. Last slide: "Saturdays sell out. Come early or reserve by message."
• Short video, 20 seconds. First seconds: the knife going through the crust, with the sound. Then the baker saying one line: "Thirty-six hours for every loaf." End on the price and opening hours as text.

Every fact in the three posts comes from the page. Nothing was invented, so nothing has to be checked twice.

Step 5: Turn the map into a calendar

Group your posts into weekly themes so they tell a story instead of jumping between topics. A four-week plan for a small shop might look like this:

1. Week 1, products: a hero image, a "how it works" carousel and a short demo video.
2. Week 2, questions: three FAQ answers, one as a carousel.
3. Week 3, proof: two customer reviews and one before-and-after.
4. Week 4, people: your story, your team and a behind-the-scenes clip.

That is 12 posts at three a week, all from pages you already wrote. For why three a week is a good starting pace, see our guide on how often to post on social media. For more formats to slot into the calendar, see our list of social media post ideas for small businesses.

Step 6: Check what worked

After four weeks, compare your posts by saves, shares, replies and clicks to the page each one promoted. Make more of the formats and pages that did best, and retire the ones that did nothing. For a sensible pace while you test, see how often to post on social media.

How do AI tools turn a website into posts?

AI tools for this job read your site, extract your products, tone and visual style into a brand profile, and then generate posts from that profile. Google's free experiment Pomelli calls the profile "Business DNA" (Google, October 2025), and paid tools, including our own product Marka, build a similar, editable profile and send you the drafts to approve.

Whichever tool you use, check two things before anything goes live:

• Product accuracy. Google's help page for Pomelli warns that AI image generation can change fine details such as colours, logos or textures, and recommends reviewing every image before publishing (Google Labs Help).
• Real reviews only. The U.S. Federal Trade Commission's rule on reviews and testimonials, in force since 21 October 2024, bans testimonials from people who do not exist or never used the product, and covers AI-generated reviews (Federal Register, August 2024). Quote real customers, with permission.

For a wider view of where this fits in your marketing, read our guide to AI social media marketing for small business.

Common mistakes to avoid

• Copying the page word for word. It reads like an ad. Rewrite for someone who has never heard of you.
• Posting every page once and stopping. Your best pages deserve a new angle every few months.
• Using the website hero image everywhere. A feed of the same photo is easy to scroll past. Show the product in use, in hands, in context.
• Linking to the home page. Send people to the exact page the post talks about.

Frequently Asked Questions

How many posts can I get from one web page?

Usually three: a single image with the main point, a carousel that explains it and a short video that shows it. Long pages with many features can give more, one feature per post.

Can I post the same text on every platform?

Keep the facts the same, but change the opening and length. We suggest a longer, reasoned post for LinkedIn, a strong first line for Instagram captions, and saying the point out loud in the first seconds of a TikTok video.

Is it fine to use AI to write posts from my website?

Yes, as long as you check what it produces. AI can misread a page, invent details or change how a product looks. Treat every draft as a draft until you have read it and compared it with the real thing.

What if my website is thin?

Start with what you have and add to it. Every question a customer asks you by email or phone is a missing FAQ answer, and each one is also a post.

Next step

Open your site, list ten pages and map each one to three formats using the table above. You will have a month of posts planned before you write a single caption.

About this guide: written by Shalev Amin, co-founder of Marka, with AI assistance, and checked against the linked sources. Our editorial rules: every fact links to the source we checked it against, checks are dated, pages are updated when products, prices or data change, and we say so whenever we compare our own product, Marka, with other tools. Last checked on 1 November 2026. Spotted an error? Contact us and we will correct it. More about Marka.