PUPSY
Pupsy uses Marka to turn comment demand into cleaner creative follow-up and qualified leads
How Pupsy Turned Comments Into 63% More Qualified Leads
Pupsy's social campaigns generated comments, questions, and product interest, but the team needed stronger creative to turn that attention into trackable demand.
Marka helped Pupsy create product-led ad variations that fit the comment-to-DM journey and supported faster campaign iteration.
The Challenge
Use social engagement as a stronger signal for pet-care product demand.The campaign measured qualified leads, lead cost, and repeat engagement across a product-focused paid social test.
We were already getting interest in comments, but Marka helped us shape the creative around what shoppers were actually asking for. The lead quality improved almost immediately.
Tamar Rubin, Marketing Director, Pupsy
The Solution
Pupsy used Marka to generate simple product-first ad concepts for treat bundles, care kits, and repeat purchase offers.
The team paired the creative with comment-triggered follow-up and kept messaging consistent across the ad and DM flow.
That tighter connection between creative and response helped more interested shoppers become qualified leads.