FITLOOP
FitLoop uses Marka to create high-volume activewear ads while reducing production time
How FitLoop Cut Creative Production Time by 68%
FitLoop's catalog moves quickly across training sets, seasonal colorways, and bundle offers. The growth team needed more creative without depending on a full shoot for every test.
With Marka, the team created consistent ad variations from product inputs and campaign goals, then pushed the strongest concepts into paid social testing.
The Challenge
Reduce the time between product launch and paid social testing for new activewear collections.The test compared creative production time, CTR, and acquisition cost against FitLoop's previous campaign workflow for similar product launches.
We stopped treating creative testing like a bottleneck. Marka let us move from campaign idea to usable ad variations in the same afternoon, which changed the pace of our launches.
Noam Barak, Growth Lead, FitLoop
The Solution
FitLoop used Marka to generate ad concepts around workout bundles, product benefits, and retargeting offers.
The team selected the strongest creative directions, kept the audience and campaign copy consistent, and launched the assets into a performance test.
Marka gave the brand a repeatable creative workflow for testing more product angles without expanding production headcount.