CLEARWAVE
ClearWave uses Marka to turn eyewear launches into sharper ads that improve campaign CTR
How ClearWave Improved Launch CTR by 39%
ClearWave needed launch creative for new frames, seasonal lenses, and retargeting campaigns. The brand wanted clean product visuals without stretching the design team thin.
Marka helped ClearWave generate crisp eyewear creatives and test which product angles pulled the strongest launch engagement.
The Challenge
Improve launch CTR with more eyewear creative variety and a tighter testing workflow.The campaign measured CTR, CPM, and sales lift against ClearWave's usual launch creative benchmark.
Marka let us show the collection in more ways without compromising the clean visual standard of the brand. We found winning angles faster than our normal launch cycle.
Eitan Halevi, Ecommerce Lead, ClearWave
The Solution
ClearWave used Marka to create ad concepts around lens color, frame style, and everyday use moments.
The team approved the cleanest creative set and launched it against the previous launch benchmark.
By increasing visual variety while keeping the product presentation precise, ClearWave improved campaign engagement and sales.